How Real Estate Agents Can Improve Their Email Marketing Open Rate

| Marketing Strategy | 6 Min Read

As a marketer, nothing stings more than spending a ton of time crafting a beautiful, informative, well-researched email, and sending it out to your database only to discover later that many of the people you’ve sent it to haven’t even opened it.

Why You Should Never Stop Building Your Email Marketing Database

| Marketing Strategy | 3 Min Read

As a real estate agent, and a marketer, one of the goals of your marketing plan should be to build your email marketing database; and truthfully, you should never, ever stop building it.

Building a Lead Generation Strategy Through Education

| Lead Generation | 4 Min Read

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

Real Estate Marketing Strategies to Embrace in 2020

| Marketing Strategy | 5 Min Read

As a real estate agent, the title of marketing specialist is one of the many hats you have to wear on a daily basis. As part of your marketing strategy, here are a few things you should consider doing in 2020.

Leveraging Marketing Automation as Part of Your Real Estate Lead Generation Strategy

| Marketing Strategy | 5 Min Read

Because a real estate agent’s day is typically chaotic and busy, marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture their databases.

Building an Effective Email Newsletter Strategy

| Lead Generation | 4 Min Read

Your digital newsletter should inform, inspire, and engage your subscribers. Your audience should be excited to get it in their inbox. Email marketing is still a critical component of any marketing strategy and your newsletter should have an impact on your database. Here’s how to develop an effective newsletter strategy.

Effective Marketing Ideas for Slow Summer Periods

| Marketing Strategy | 4 Min Read

Summer is notoriously slow for many businesses. People go on vacation and out-of-office replies are the norm. As a business owner, there are a few things you can do to boost your marketing efforts and head into fall with purpose and momentum. Here are a few strategies to try.

How to Create an Effective Real Estate Drip Campaign

| Marketing Strategy | 3 Min Read

If you’re like me, you’ve probably unsubscribed from a lot of mailing lists because you felt like you were being spammed. That said, when marketers get it right, they really get it right.