Establishing a Behavioral Marketing Strategy

| Marketing Strategy | 5 Min Read

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

How (and Why) to Audit Your Real Estate Website’s Content

| Marketing Strategy | 5 Min Read

Having a lot of content on your website that no one is looking at can have a negative effect on your overall SEO strategy. That’s where performing a content audit can help.

Establishing a Successful Marketing Mix In Your Website Acquisition Strategy

| Marketing Strategy | 7 Min Read

While there are a lot of different strategies to get in front of the right people, at the right time, for the right reasons, one of the most effective ones is to build a website acquisition strategy with a strong, properly distributed marketing mix.

Measuring the Success of Your Content Marketing Strategy in Google Analytics 4

| Marketing Strategy | 4 Min Read

If you write a lot of content as part of your content strategy, but no one finds it and reads it, what’s the point of writing it to begin with? That’s where your content marketing strategy comes in; but how do you measure its success?

Getting A Basic Understanding of Your Real Estate Website’s Analytics

| Marketing Strategy | 4 Min Read

If you’ve logged into Google Analytics, you probably were overwhelmed, but just having a basic understanding of a few of the key metrics will give you enough information to know how your website is performing.