How We Work to Empower Clients and Not-Yet-Clients Alike
Here at Artifakt Digital, we firmly believe that one of our core values is empowerment.
In each and every thing we do, when it comes to living up to that core value, we always try to work towards two main goals:
- Empowering our clients to do things on their own, and
- Empowering them with the knowledge they need to make decisions around their real estate marketing efforts.
Even if they’re not yet our clients, we still want to empower them with the second goal.
As a company, I think there are 2 main ways that we’ve gone about doing this:
1. Through the Products We Build
When we build our website and digital strategy projects, a key part of our development process is that we want the client to be able to edit/update/control around 98% of the content in a straight-forward way, without needing to learn any code themselves, and without needing to contact us (but they can if they want to of course)
We never want to hold clients hostage with anything we’ve done, or nickle-and-dime them to make changes that we believe they should have control over.
We also firmly believe in building a non-proprietary product that’s a one-time purchase, not a monthly subscription model. When we’re finished a project the client owns what we’ve built in it’s entirety, and they can do what they want with it. It’s also one of the key reasons we use an open-source platform, rather than something proprietary to us.
As well, we believe in complete customization and working to ensure no two digital strategies we do are exactly the same, because we believe that no two agents are exactly the same. We work to empower our clients to be different, to be personal, and to build a true and honest connection with their target audience.
2. Through the Resources We’ve Developed
This is a big one for us as we’ve put together a lot of informational content for our clients and not-yet-clients alike; purely with the goal of empowering them to make decisions around their marketing efforts and even to empower them to do a lot of the work themselves.
It’s a core part of what we do. Over the years we’ve substantially built out the content on Views, our real estate marketing blog, as well as a number of eBooks, workbooks, planning guides, templates, and a lot more.
If you’ve never checked them out before, here’s why you should and what they’re all about:
● Views, Our Real Estate Marketing Blog: Views, our real estate marketing blog, covers marketing techniques, strategies, and secrets for the modern real estate agent. We answer questions about marketing strategy, lead generation, campaign creation, SEO, and a lot more. You can get to Views right here.
● The Ultimate Guide to Real Estate Marketing: Originally released in 2014, each version of our eBook is more comprehensive and relevant to today’s real estate marketing landscape. Now in version 8, You’ll get insight into everything from crafting a polished brand, putting together a solid content strategy, building an inbound marketing strategy, and a lot more. You can get it right here.
● The Quarterly Trend Report: Real estate marketing is always changing. With up-to-date marketing trends relevant to today’s market, it’s a selection of curated content that will give you an outline of what’s working right now in real estate marketing. You can get it right here.
● The Content Strategy Guide: Want to improve your content strategy? Download our Content Strategy Guide for Real Estate Agents. It has practical methods on how to plan, implement, market, and audit a successful real estate content strategy that will deliver results as part of your overall inbound marketing strategy. You can get it right here.
● The Artificial Intelligence in Marketing Planning Guide: Want to integrate AI into your long-term marketing strategy? Download our Artificial Intelligence in Marketing Planning Guide for Real Estate Agents. It has key insights into how you can plan for using AI in your marketing strategy to better set you and your business up for long-term digital success. You can get it right here.
● The SEO Strategy Building Guide for Agents: Want to learn more about SEO and get more traffic to your real estate website? Download our SEO Strategy Building Guide. It’s a mix of curated content and self-guided workbook that will help provide insight on how you can build and implement a modern SEO and overall search strategy. You can get it right here.
● Our Lead Management Workbook: Want to improve your overall lead generation plan? Our Lead Management Workbook can help. It’s a self-guided, interactive workbook where you answer questions about your current lead generation plan, outline what’s working and what isn’t working, and put together a plan to improve it. You can get it right here.
● Our Digital Marketing Planning Workbook: Want to plan your digital marketing strategy on your own, and set your business up for success? Our Digital Marketing Planning Workbook, is a self-guided, interactive workbook where you answer questions about your marketing goals, brand and content strategy, lead generation plan, and a lot more, to get insight into the effectiveness of your overall digital marketing plan. You can get it right here.
● The Artifakt Advance: Want to stay up-to-date with the latest real estate marketing trends? Join 15,000+ agents and sign up for The Artifakt Advance. It’s a personal, hand-crafted, monthly email by the team at Artifakt Digital – and if you change your mind later, you can easily opt-out. You can sign up for it right here.
● Our Social Proof and ROI eBook: Want to know more about what it’s like to work with the Artifakt Digital team? Our ROI eBook details how we’ve positively impacted the businesses and bottom lines of some of North America’s top-producing real estate agents. You can get it right here.
Everything We Do, We Do With You In Mind.
We really believe that when we empower our clients (and not-yet-clients) to do some of their own marketing efforts and give them the knowledge they need to make decisions around their digital strategy, everyone wins.
We really hope you find these resources useful as part of planning, building, and succeeding at your digital strategy.
Want to learn more about what Artifakt Digital can do and how we can help your business get ahead of the competition? Book a no-obligation consultation call with our team quickly and easily.
