Chuck Charlton, Team Lead with the Charlton Advantage, had a message he wanted to deliver – all he needed was an expert team to help bring his vision to life.
Since our first meeting, we’ve worked with Chuck and his team to create two websites and an array of marketing materials that clearly convey what they’re all about.
We wanted to ensure that their brand and marketing would remain fresh, which is why we continue to provide content tweaks, guidance, and innovate strategies to help them lead the industry.
To get Chuck’s perspective, we sat down with him to chat about working with Artifakt, how we’ve helped deliver his message, and why his site has become vital to his business…
Your Messaging Is Everything
One of the keys to effective real estate marketing is a content strategy. It’s essentially ground zero for your online presence.
Beyond your logo, colours, and how your site works, it’s about what you want to say and how it will engage your target audience and spur them into action.
Chuck came to us with an idea in mind.
“We came into our first meeting with a certain sense of what we wanted, and Artifakt made it a really positive experience. It just felt like we were being listened to and being guided.”
“Artifakt did a great job of not only leading the process but of providing an organized system. Building a website requires a lot of project management, and their work on that side has been stellar – some of the best I have ever seen in any trade.
The ability to clarify and focus our message is one of the most important things that Artifakt did for us.”
Most agents and teams know they need to bolster their presence online – but they usually aren’t sure where to begin.
An in-depth approach—one that centres on what makes you unique—is critical. It’s why we’ve designed a process that not only results in a beautiful final product, but helps you market your business in a way that fundamentally sets you apart.
Define Your Difference
Real estate can sometimes feel like a crowded field. The good news is, working with a creative team that helps you define your key differentiators will allow you to speak directly to the people you need to reach. In Chuck’s case, communicating the strengths of his team was key.
“We’ve built two sites with Artifakt. Our most recent, the Charlton Advantage, was much more about the people on the team.”
“In 2019, transparent is the new mysterious. People want to know who they are working with – often just as much as what they are going to do for them.”
Chuck couldn’t have put it better. If you want your site to be effective, your personality needs to shine through on every page. Thanks to our experience building websites in the industry, we know what users want—and how to connect with them.
If you build authentic and accurate messaging around your services, transparency in how you approach your work is going to endear you to your audience. They’ll want to know more about the faces behind the business.
How Process Dictates Success
While a website is being built, collaboration matters. It’s through the involvement of our clients at every step of the process that we help them find their authentic voices.
Artifakt’s cooperative approach worked well for Chuck. “Anything from throwing ideas out there and getting feedback, it definitely felt like we were an active participant in the process.
I think that a lot of agents go into it expecting that the company is going to build things for them, but with Artifakt it’s about bringing your unique elements into their strong system – and it just makes things so much better.”
How Did Artifakt Change Chuck’s Business?
“Artifakt will help you along the way. If you come with an idea, the process itself is going to bring a lot of great things out. They have the experience to know the things that we wouldn’t know about. It’s being able to focus your message, and it always ends in a better result.”
It’s all about the outcome, and we couldn’t be more pleased with what we’ve helped the Charlton Advantage team achieve. Chuck summed up the value of our partnership perfectly:
“Our website is everything to us – it’s like our virtual storefront, and I can’t even imagine our business without it. Artifakt Digital was a big part of that.”
Want to know more about what it’s like to work with the Artifakt Digital team? Download our ROI eBook and see how we’ve positively impacted both the businesses and bottom lines of some of North America’s top-producing real estate agents.
