Building a Successful Follow-Up Strategy

| Lead Generation | 5 Min Read

It’s unlikely that someone is going to respond to the very first thing you to do reach out to them; and that means you’re going to have to follow up, and then follow up on your follow up, and so on…

How Your Online Reputation Can Lose or Win You Business

| Lead Generation | 3 Min Read

As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.

The Three Keys to a Solid Lead Generation Strategy

| Lead Generation | 4 Min Read

Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.

How Many Real Estate Lead Generating Websites Is Too Many?

| Lead Generation | 4 Min Read

If you have a ton of websites, doesn’t that mean you’ll get more leads? Sure, it’s possible to have several websites, each with their own unique strategy to generate leads, but for most agents, though, it just doesn’t make sense.

Why Your Real Estate Website Doesn’t Get Any Leads (and How to Start Fixing it)

| Lead Generation | 4 Min Read

If your website isn’t getting traffic (especially quality traffic) and doesn’t have a marketing strategy in place, you have little chance of getting leads and conversions to begin with.

How Your Real Estate Referral Business is Tied to Your Online Presence

| Lead Generation | 3 Min Read

A lot of real estate agents purely rely on referrals to build new business, but fail to see how the success of their referral business is directly tied to their online presence.

Carving a Niche to Get Better Real Estate Leads

| Lead Generation | 5 Min Read

There’s a ton of power (and money) in finding a niche and focusing on it to build your business. Here are 5 ways to get started building your niche to build your business.

Why Agents Should be Investing in Their Real Estate Blog Strategy

| Lead Generation | 4 Min Read

15+ years ago, there weren’t a lot of real estate agents investing in their blog strategy, so the ones that did, and continued to do so, have a huge advantage right now over the ones that didn’t.

Determining What a Real Estate Lead Actually Is

| Lead Generation | 4 Min Read

The term ‘lead’ gets thrown around a lot by real estate agents and marketing companies alike, and with good reason. But what exactly is a lead? Let’s dig into it.

Building a Well-Rounded SEO Search Strategy for Your Real Estate Website

| Lead Generation | 6 Min Read

While there are many ways to drive traffic to your website, a well-rounded search strategy involves being found in both organic and paid search searches.

Why Every Agent Needs a Google Business Page

| Lead Generation | 3 Min Read

As a real estate agent, it’s absolutely critical that you have a Google Business page, but it’s even more critical that you actually log in and use it to its full advantage.

Building an Effective Email Newsletter Strategy

| Lead Generation | 4 Min Read

Your digital newsletter should inform, inspire, and engage your subscribers. Your audience should be excited to get it in their inbox. Email marketing is still a critical component of any marketing strategy and your newsletter should have an impact on your database. Here’s how to develop an effective newsletter strategy.

Why The Forms On Your Real Estate Website Don’t Get Conversions

| Lead Generation | 3 Min Read

Most people don’t want to fill out forms on a real estate website, but for the most part, that’s because most forms are poorly designed, intimidating to fill out, or have no thought behind them at all.

Using Paid Search for Real Estate Agents to Get More Conversions and Transactions

| Lead Generation | 4 Min Read

With many real estate markets becoming saturated with new agents, it’s harder for agents to stand out. After a month-long pilot project, we discovered that our clients could find significant success incorporating paid search into their digital marketing strategies. Here’s how.

Success Stories: Jody Thompson

| Lead Generation | 5 Min Read

Jody Thompson from the Thompson Sells Team is a client who has used his website extensively to grow his business. Read more to find out how his team was able to grow this year, when many other agents in the area had to downsize.