Category: Lead Generation

It’s unlikely that someone is going to respond to the very first thing you to do reach out to them; and that means you’re going to have to follow up, and then follow up on your follow up, and so on…

As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.

Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.

If you have a ton of websites, doesn’t that mean you’ll get more leads? Sure, it’s possible to have several websites, each with their own unique strategy to generate leads, but for most agents, though, it just doesn’t make sense.

If your website isn’t getting traffic (especially quality traffic) and doesn’t have a marketing strategy in place, you have little chance of getting leads and conversions to begin with.

A lot of real estate agents purely rely on referrals to build new business, but fail to see how the success of their referral business is directly tied to their online presence.

There’s a ton of power (and money) in finding a niche and focusing on it to build your business. Here are 5 ways to get started building your niche to build your business.

15+ years ago, there weren’t a lot of real estate agents investing in their blog strategy, so the ones that did, and continued to do so, have a huge advantage right now over the ones that didn’t.

The term ‘lead’ gets thrown around a lot by real estate agents and marketing companies alike, and with good reason. But what exactly is a lead? Let’s dig into it.

While there are many ways to drive traffic to your website, a well-rounded search strategy involves being found in both organic and paid search searches.

As a real estate agent, it’s absolutely critical that you have a Google Business page, but it’s even more critical that you actually log in and use it to its full advantage.

Your digital newsletter should inform, inspire, and engage your subscribers. Your audience should be excited to get it in their inbox. Email marketing is still a critical component of any marketing strategy and your newsletter should have an impact on your database. Here’s how to develop an effective newsletter strategy.

With many real estate markets becoming saturated with new agents, it’s harder for agents to stand out. After a month-long pilot project, we discovered that our clients could find significant success incorporating paid search into their digital marketing strategies. Here’s how.

Jody Thompson from the Thompson Sells Team is a client who has used his website extensively to grow his business. Read more to find out how his team was able to grow this year, when many other agents in the area had to downsize.

Fact is, for agents, IDX as a lead generation strategy is over. The big players, like Zillow, Realtor.com, RedFin, Trulia, HomeSnap, etc, have already won this race, and there’s no point in competing with them.