Building a Hyper Local Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

Using Lead Source Tracking to Improve Your Lead Generation Plan

| Lead Generation | 4 Min Read

As an agent with a marketing strategy and a solid history of successful deals behind you, you can use lead source tracking information to your advantage to tighten up your marketing and improve your overall lead generation.

Marketing Focuses for Agents in a Low Inventory Market

| Lead Generation | 4 Min Read

Right now, no matter what market you work in, you’re likely seeing multiple offers and properties sold way over asking. Despite the ongoing pandemic, the real estate market seems unstoppable right now. However, it’s also brought about another problem for agents and buyers alike: lower inventory.

How to Start Building a Solid Real Estate Local SEO Strategy

| Marketing Strategy | 7 Min Read

As a real estate agent trying to attract new clients in a specific area, your local SEO/search strategy is a really important part of your overall SEO strategy, but it’s also hard to do. To get ahead in local search, here are some tips on where you should concentrate your efforts.

How Case Studies Can Boost Your Online Review Strategy

| Marketing Strategy | 3 Min Read

You already know that as a real estate agent, you need a solid online review strategy in place as part of your overall digital strategy, but that shouldn’t stop at just Google reviews and LinkedIn recommendations, even if you do have a lot of them. Here’s how case studies can help.

Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now

| Marketing Strategy | 4 Min Read

As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.

Right Now, You Should Focus on Building Your Database

| Lead Generation | 4 Min Read

Right now, your database is the main place you should be focusing your time and energy on to set yourself up for success. In a world where there’s very little you can control, your database is one of the things you can completely control. 

How Your Online Reputation Can Lose or Win You Business

| Lead Generation | 3 Min Read

As an agent, people are very likely to research you before they reach out to you; and when they are researching you, it’s your online reputation that makes all the difference as to whether they’ll contact you or not.

How Your Real Estate Referral Business is Tied to Your Online Presence

| Lead Generation | 3 Min Read

A lot of real estate agents purely rely on referrals to build new business, but fail to see how the success of their referral business is directly tied to their online presence.

How to Respond to Negative Reviews in 3 Easy Steps

| Marketing Strategy | 4 Min Read

Online reviews are word-of-mouth marketing for the digital age. But what happens when you receive a bad review? Here are 3 key things you should always do to turn a bad review into a good one.

4 Ways To Get More Real Estate Referrals

| Lead Generation | 3 Min Read

Most agents communicate these messages through phone calls, emails, and face-to-face conversations. But why not use every tool in your toolbox?