While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

When planned properly, AI can help you build a more effective marketing strategy by doing a lot of the heavy lifting around making sure your audience receives the marketing material that feels personal, and at a time when it’s likely to be the most impactful.

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

Because a real estate agent’s day is typically chaotic and busy, AI marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture your database at the right time, for the right reasons.

Your digital newsletter should inform, inspire, and engage your subscribers. Your audience should be excited to get it in their inbox. Email marketing is still a critical component of any marketing strategy and your newsletter should have an impact on your database. Here’s how to develop an effective newsletter strategy.