Why Most Real Estate Websites Fail to Deliver Results

| Marketing Strategy | 5 Min Read

By itself, a website is not magic no matter who builds it or what they promise you. Building a website with a strong digital strategy behind it and an even stronger marketing strategy isn’t easy, but it is extremely effective if done right.

Strategies to Get Your Listings to the Top of the Search Results

| Marketing Strategy | 6 Min Read

A lot of agents wonder, if I have my own property listing on my own website, why isn’t it on the first page of a Google search result when I search for it? After all, it’s my listing. The simple answer as to why your listings don’t rank on your website is: you have too much competition. But here are some strategies to get ahead of them.

Why IDX is Antiquated and Shouldn’t Be Part of Your Future Lead Generation Strategy

| Lead Generation | 4 Min Read

Fact is, for agents, IDX as a lead generation strategy is over. The big players, like Zillow, Realtor.com, RedFin, Trulia, HomeSnap, etc, have already won this race, and there’s no point in competing with them.

How to Use Your Website to Attract More Qualified Leads

| Lead Generation | 4 Min Read

As a business owner, you want to attract the right type of qualified lead. But if you’re getting a ton of new contacts that are not qualified, you should consider taking a closer look at your website. Here’s how to use your website to attract more qualified leads.

Busting 3 Major Real Estate Website Myths

| Marketing Strategy | 4 Min Read

There’s a lot of information out there about what a good real estate website should and shouldn’t have. But what’s the truth? We’re busting 3 major real estate website myths this week.

Does Your Real Estate Website Really Need IDX Integration?

| Lead Generation | 5 Min Read

We get asked about IDX on real estate websites all the time. But does having an automatic listing feed on your site really make a big difference? We’re looking at every angle here so you can make an informed decision for your real estate website.