Why Agents Need A “Brand Promise” (And Not A Slogan) | Marketing Strategy | 5 Min Read
A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.
Building a Lead Nurturing Strategy Before (and After) COVID-19 | Lead Generation | 5 Min Read
We’ve always emphasized the importance and efficacy of a proper lead-nurturing system. In the midst of the pandemic, this has become more important than ever before.
Building a Successful Follow-Up Strategy | Lead Generation | 5 Min Read
It’s unlikely that someone is going to respond to the very first thing you to do reach out to them; and that means you’re going to have to follow up, and then follow up on your follow up, and so on…
A Guide for Real Estate Agents: How to Create a Marketing Plan | Marketing Strategy | 6 Min Read
A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.
Creating a Winning Real Estate Direct Mail Strategy | Marketing Strategy | 5 Min Read
A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?
The Three Keys to a Solid Lead Generation Strategy | Lead Generation | 4 Min Read
Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.
How to Launch a Successful Real Estate Marketing Campaign | Marketing Strategy | 4 Min Read
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
Real Estate Marketing Strategies to Embrace in 2020 | Marketing Strategy | 5 Min Read
As a real estate agent, the title of marketing specialist is one of the many hats you have to wear on a daily basis. As part of your marketing strategy, here are a few things you should consider doing in 2020.
Why Your Real Estate Website Doesn’t Get Any Leads (and How to Start Fixing it) | Lead Generation | 4 Min Read
If your website isn’t getting traffic (especially quality traffic) and doesn’t have a marketing strategy in place, you have little chance of getting leads and conversions to begin with.
Understanding Bounce Rate on Your Real Estate Website | Marketing Strategy | 5 Min Read
What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.
How Your Real Estate Referral Business is Tied to Your Online Presence | Lead Generation | 3 Min Read
A lot of real estate agents purely rely on referrals to build new business, but fail to see how the success of their referral business is directly tied to their online presence.
The Art of the Real Estate CTA (Call To Action) | Marketing Strategy | 3 Min Read
When do you think about what CTAs you want on your website and as part of your overall strategy? The answer is easy. It’s before you even begin.
8 Traits of Crafting a Professional and Strategic Real Estate Website | Marketing Strategy | 5 Min Read
When you’re planning on a getting a new website as a real estate agent, there’s a lot to consider; at least there is if you want it to be successful.
Why The Forms On Your Real Estate Website Don’t Get Conversions | Lead Generation | 3 Min Read
Most people don’t want to fill out forms on a real estate website, but for the most part, that’s because most forms are poorly designed, intimidating to fill out, or have no thought behind them at all.
The Subtle Art of Using Popup Forms | Marketing Strategy | 4 Min Read
Popups aren’t dead. As with all digital marketing, it’s simply a subtly as to when and how to use them. In short, placing them well, and getting results, is an art. If you want to leverage pop-ups as part of your digital strategy for your real estate website, here are some rules to follow.