The 4 Key Types Of Real Estate Website Traffic (And Why They Matter)

| Marketing Strategy | 5 Min Read

Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?

Does Forced Registration On Real Estate Websites Work?

| Lead Generation | 5 Min Read

What does it mean to “force registration” on your website? Does it work as part of a modern real estate lead strategy?

5 Ways To Put Anxious Online Leads At Ease

| Lead Generation | 5 Min Read

Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.

Can Downloadable Content Boost Your Conversion Rate?

| Lead Generation | 3 Min Read

You may think the purpose of offering downloadable content is to get a user’s contact information. And while that may be part of the purpose, it’s not all of it.

Does Your Real Estate Website Only Need Manually-Added Listings?

| Marketing Strategy | 5 Min Read

Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.

Why Agents Need A “Brand Promise” (And Not A Slogan)

| Marketing Strategy | 5 Min Read

A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.

Building a Lead Nurturing Strategy Before (and After) COVID-19

| Lead Generation | 5 Min Read

We’ve always emphasized the importance and efficacy of a proper lead-nurturing system. In the midst of the pandemic, this has become more important than ever before.

Building a Successful Follow-Up Strategy

| Lead Generation | 5 Min Read

It’s unlikely that someone is going to respond to the very first thing you to do reach out to them; and that means you’re going to have to follow up, and then follow up on your follow up, and so on…

A Guide for Real Estate Agents: How to Create a Marketing Plan

| Marketing Strategy | 6 Min Read

A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.

Creating a Winning Real Estate Direct Mail Strategy

| Marketing Strategy | 5 Min Read

A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?

The Three Keys to a Solid Lead Generation Strategy

| Lead Generation | 4 Min Read

Generating leads is a big part of the reason why agents have marketing strategies, but a lot of agents stop at lead generation and don’t have a plan in place for what to do with those leads once they get them, which means a lot of lost leads and a lot of lost business.

How to Launch a Successful Real Estate Marketing Campaign

| Marketing Strategy | 4 Min Read

As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?

Real Estate Marketing Strategies to Embrace in 2020

| Marketing Strategy | 5 Min Read

As a real estate agent, the title of marketing specialist is one of the many hats you have to wear on a daily basis. As part of your marketing strategy, here are a few things you should consider doing in 2020.

Why Your Real Estate Website Doesn’t Get Any Leads (and How to Start Fixing it)

| Lead Generation | 4 Min Read

If your website isn’t getting traffic (especially quality traffic) and doesn’t have a marketing strategy in place, you have little chance of getting leads and conversions to begin with.

Understanding Bounce Rate on Your Real Estate Website

| Marketing Strategy | 5 Min Read

What’s a good bounce rate to have on a real estate website? It’s not a straight-forward answer; understanding bounce rate is a bit confusing, and there’s a lot to know around when it’s a problem and when it’s not.