Creating a People-Powered, People-First Content Strategy

| Marketing Strategy | 5 Min Read

With AI being pretty much everywhere, and automating things all around us, it’s easy to forget one of the other most important parts of your content strategy: people. To see the most success in your content strategy, it should produced by people, for people. To be successful, you have to put people first.

Building an Answers Engine Optimization (AEO) Strategy for AI

| Marketing Strategy | 6 Min Read

Much like Bing did with ChatGPT, Google is also building AI into their search results through their Search Generative Experience (SGE), which means the way people search and the way they get answers will change in a big way. So, how do you prepare your search strategy for AI? The answer is to build an Answers Engine Optimization (AEO) strategy.

What it Takes to Build a Solid Content Marketing Strategy

| Inbound Marketing | 5 Min Read

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

Building and Managing a Real Estate Content Lifecycle Plan

| Marketing Strategy | 6 Min Read

Your content operations plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.

Why Building Trust is a Key Part of a Successful SEO Strategy

| Marketing Strategy | 7 Min Read

To build a solid SEO strategy that gets results, you need to be trusted. How trustworthy you and your website appear is a big factor that determines if your website will perform well in search, and ultimately, if your target audience will find you online.

Creating an Evergreen Real Estate Content Strategy

| Marketing Strategy | 5 Min Read

There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.

Building a Marketing Discoverability Strategy

| Marketing Strategy | 5 Min Read

Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.

Real Estate SEO Strategies and Techniques to Adopt (and to Avoid) in 2024

| Marketing Strategy | 9 Min Read

As you plan your overall marketing strategy for 2024, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).

Real Estate Digital Marketing Trends That Are Dated in 2024

| Marketing Strategy | 6 Min Read

Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2024, here are some marketing strategies you should consider leaving behind.

Optimizing Your Content for Humans (And Not Just for Search Engines)

| Inbound Marketing | 5 Min Read

There’s much more to writing quality content than just quickly jotting down a few thoughts; quality content needs to be meaningful and valuable for the people you want to attract, otherwise they just won’t.

How (and Why) to Audit Your Real Estate Website’s Content

| Marketing Strategy | 5 Min Read

Having a lot of content on your website that no one is looking at can have a negative effect on your overall SEO strategy. That’s where performing a content audit can help.

Building a Hyper-Local Real Estate Marketing Strategy

| Marketing Strategy | 4 Min Read

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

Building a Well-Rounded Search Strategy Using Both Organic and Paid Sources

| Lead Generation | 7 Min Read

If your website can’t be found online, there really isn’t much point in having one in the first place. And that’s where your search strategy comes in. Your search strategy is the most effective way to make sure you get your website in front of your target audience.

Understanding SEO Titles and Meta-Descriptions on Your Real Estate Website

| Marketing Strategy | 5 Min Read

As an agent planning a basic SEO strategy, one of your focuses of your SEO strategy should be customizing your SEO titles and meta-descriptions so you can attract the right people, at the right time, for the right reasons.

Does Using AI-Generated Content Negatively Affect Your SEO Strategy?

| Marketing Strategy | 5 Min Read

As long as you are posting content, does it really matter whether it was written by a human or by AI? And does producing content using AI negatively impact your SEO strategy? The answer is definitely: maybe.