Tag: content strategy
Writing Successful Real Estate Content that Converts
| Inbound Marketing | 5 Min Read
Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.
Before you even begin writing content for your website, you should ask yourself: how do I measure the success of the content I’m producing? While most people will have different definitions of their idea of success, there are really 3 main ones to have in mind when it comes to the measuring the success of your content.
How to Write Real Estate Content that Attracts and Engages
| Inbound Marketing | 5 Min Read
Whether you’re writing new content for your real estate website or you’re building onto your overall content strategy, you want to make sure you’re writing high-quality content that does 2 things: attracts, and engages and provides value.
Whether you’re writing new content for your real estate website or you’re building onto your overall content strategy, you want to make sure you’re writing high-quality content that does 2 things: attracts, and engages and provides value.
How (and Why) to Audit Your Real Estate Website’s Content
| Marketing Strategy | 5 Min Read
Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.
Having a lot of content on your website that no one is looking at can have a negative affect on your overall SEO strategy. That’s where performing a content audit can help.
Planning a Real Estate Lead Flow Through Inbound Marketing
| Inbound Marketing | 5 Min Read
Once you get your audience to your website, how do you get them to take an action, like fill out a form or call you, so they end up in your marketing database and you can set a nurturing plan in place for them until they become clients? The answer lies in planning out your lead flow.
Once you get your audience to your website, how do you get them to take an action, like fill out a form or call you, so they end up in your marketing database and you can set a nurturing plan in place for them until they become clients? The answer lies in planning out your lead flow.
Real Estate SEO Strategies and Techniques to Adopt (and to Avoid) in 2023
| Inbound Marketing | 8 Min Read
As you plan your overall marketing strategy for 2023, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).
As you plan your overall marketing strategy for 2023, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).
Building a Marketing Discoverability Strategy
| Marketing Strategy | 5 Min Read
Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.
Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.
Using Pillar Pages to Make Old Content More Accessible
| Marketing Strategy | 4 Min Read
If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.
If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.
Why You Should Establish a Topic Cluster Strategy
| Inbound Marketing | 5 Min Read
As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.
As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.
How Being Authoritative Can Bring You More Quality Website Traffic
| Marketing Strategy | 5 Min Read
If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.
If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.
How to Make Outsourcing Social Media Work For Agents
| Marketing Strategy | 4 Min Read
If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.
If you take a look at an agent’s Instagram or Facebook account that someone else is managing, you can usually tell they’re outsourcing it. Their feeds are usually filled with the typical type of content that isn’t very personal: quotes, blog posts, etc.
Creating an Evergreen Real Estate Content Strategy
| Marketing Strategy | 5 Min Read
There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.
There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.
Building a Hyper Local Real Estate Marketing Strategy
| Marketing Strategy | 4 Min Read
There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.
There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.
How to Connect, Reach, and Engage Your Target Audience Online
| Inbound Marketing | 6 Min Read
Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.
Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.
Building an Inbound Marketing Strategy to Get Higher Quality Leads
| Inbound Marketing | 6 Min Read
Low-quality, hard to transact leads that aren’t engaged with or loyal to your brand will require a lot of work to eventually convert into actual business, but high-quality leads can be converted into business faster and easier; and that’s where having a solid inbound, rather than or in addition to outbound, marketing strategy can really help.
Low-quality, hard to transact leads that aren’t engaged with or loyal to your brand will require a lot of work to eventually convert into actual business, but high-quality leads can be converted into business faster and easier; and that’s where having a solid inbound, rather than or in addition to outbound, marketing strategy can really help.
A Crash Course in Writing Real Estate Copy That Sells
| Marketing Strategy | 7 Min Read
What springs to mind when you think of copywriting? You may imagine a creative person tapping away at the keyboard, coming up with catchy slogans and one-liners. But what happens if you’re not the creative type? Don’t worry. By the time you’re finished reading this, you’ll have a much better understanding of what great copy is and isn’t. You may even feel inspired to sit down and start cranking out a sales message or two.
What springs to mind when you think of copywriting? You may imagine a creative person tapping away at the keyboard, coming up with catchy slogans and one-liners. But what happens if you’re not the creative type? Don’t worry. By the time you’re finished reading this, you’ll have a much better understanding of what great copy is and isn’t. You may even feel inspired to sit down and start cranking out a sales message or two.