Why Most Real Estate Websites Fail to Deliver Results

| Marketing Strategy | 5 Min Read

By itself, a website is not magic no matter who builds it or what they promise you. Building a website with a strong digital strategy behind it and an even stronger marketing strategy isn’t easy, but it is extremely effective if done right.

How Building a Website Traffic Strategy Focused on Quality Gets Better Leads

| Lead Generation | 4 Min Read

If you don’t have any website traffic, then there isn’t much point to having a website at all; but more importantly: if you don’t have quality traffic coming to your website, then there isn’t much point to having a website at all.

Why You Need an External Link Building Strategy for Your Real Estate Website

| Marketing Strategy | 4 Min Read

A solid, well-rounded SEO strategy is made up of a lot of moving parts, and one key element of it is your link building strategy, which involves building the number of inbound links to your website.

5 Instant Ways to Improve Your Real Estate Lead Pages

| Lead Generation | 3 Min Read

As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.

Using Pillar Pages to Make Old Content More Accessible

| Marketing Strategy | 4 Min Read

If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.

Why You Should Promote Your Blog Posts on Social Media

| Marketing Strategy | 4 Min Read

If you want more people to see your blog posts, you should consider promoting them on your social media profiles. Here’s what you need to know about how to do it effectively.

Planning a Successful Content Strategy for Your Real Estate Website

| Marketing Strategy | 4 Min Read

Writing all of the content for a website is already overwhelming, but writing content that captures your voice, appeals to your target audience, and convinces the user to take an action so you get a conversion, is even more difficult.

How Being Authoritative Can Bring You More Quality Website Traffic

| Marketing Strategy | 5 Min Read

If your website has more authority, it will rank better for specific keywords in search engines, so it’s a pivotal part of your overall SEO strategy and online presence. But how can you tell if your website is authoritative? Start by finding out your Domain Authority (DA) score. Here’s why it matters.

How To Properly Incorporate School Data On Your Real Estate Website

| Marketing Strategy | 4 Min Read

How do you best position information about schools on your website? Where does it make the most sense for user experience, and if it is right for you in the first place?

5 Ways To Put Anxious Online Leads At Ease

| Lead Generation | 5 Min Read

Just because buyers and sellers want to transact, does not mean they are doing so with the utmost confidence. In fact, compared to this time last year, user anxiety has never been higher.

Can Downloadable Content Boost Your Conversion Rate?

| Lead Generation | 3 Min Read

You may think the purpose of offering downloadable content is to get a user’s contact information. And while that may be part of the purpose, it’s not all of it.

Does Your Real Estate Website Only Need Manually-Added Listings?

| Marketing Strategy | 5 Min Read

Listings, listings, listings — they’re one of the easiest things to find online. But, does that mean that your website absolutely needs to have a treasure trove of them? The answer is a bit more complex than you might think.

Why Agents Need A “Brand Promise” (And Not A Slogan)

| Marketing Strategy | 5 Min Read

A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.

How Do You Establish A Real Estate Team’s Unique Voice?

| Marketing Strategy | 5 Min Read

Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.

Building a Lead Nurturing Strategy Before (and After) COVID-19

| Lead Generation | 5 Min Read

We’ve always emphasized the importance and efficacy of a proper lead-nurturing system. In the midst of the pandemic, this has become more important than ever before.