Tag: automation
Improving Your Marketing Strategy Based on Behavior
| Marketing Strategy | 5 Min Read
As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.
As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.
Using Personalized Marketing to Get Better Engagement (and Leads)
| Marketing Strategy | 5 Min Read
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.
The Strategy of Effective Digital Touchpoints
| Inbound Marketing | 6 Min Read
There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there’s a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.
There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there’s a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.
Leveraging Marketing Automation as Part of Your Inbound Marketing Strategy
| Inbound Marketing | 5 Min Read
Because a real estate agent’s day is typically chaotic and busy, marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture their databases.
Because a real estate agent’s day is typically chaotic and busy, marketing automation can fill in a lot of the blanks for you and work behind the scenes to nurture their databases.
Real Estate Marketing Strategies to Embrace in 2021
| Marketing Strategy | 5 Min Read
The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.
The events of 2020 changed the world, and hopefully, your marketing has changed too as a result. As you build your marketing plan for 2021, here are some of the areas you should consider building into your strategy.
Real Estate Marketing Strategies to Embrace in 2020
| Marketing Strategy | 5 Min Read
As a real estate agent, the title of marketing specialist is one of the many hats you have to wear on a daily basis. As part of your marketing strategy, here are a few things you should consider doing in 2020.
As a real estate agent, the title of marketing specialist is one of the many hats you have to wear on a daily basis. As part of your marketing strategy, here are a few things you should consider doing in 2020.
Building a Real Estate Voice Content Strategy Using Amazon Alexa
| Marketing Strategy | 10 Min Read
Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.
Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.
Building an Effective Email Newsletter Strategy
| Lead Generation | 4 Min Read
Your digital newsletter should inform, inspire, and engage your subscribers. Your audience should be excited to get it in their inbox. Email marketing is still a critical component of any marketing strategy and your newsletter should have an impact on your database. Here’s how to develop an effective newsletter strategy.
Your digital newsletter should inform, inspire, and engage your subscribers. Your audience should be excited to get it in their inbox. Email marketing is still a critical component of any marketing strategy and your newsletter should have an impact on your database. Here’s how to develop an effective newsletter strategy.
Do You Need a Chat Option on Your Real Estate Website?
| Marketing Strategy | 3 Min Read
When it comes to having a chat function on your website, there are a ton of options out there. But do you actually need it on a real estate website? The short answer is yes, at least in some capacity.
When it comes to having a chat function on your website, there are a ton of options out there. But do you actually need it on a real estate website? The short answer is yes, at least in some capacity.
Essential Tools for Auditing A Real Estate Website’s Success
| Marketing Strategy | 4 Min Read
When you first launch your website, even if an experienced company builds it, everything should be considered to be in a testing phase, and you need to audit how the user is actually using it to determine what you need to change.
When you first launch your website, even if an experienced company builds it, everything should be considered to be in a testing phase, and you need to audit how the user is actually using it to determine what you need to change.