Building an Answers Engine Optimization (AEO) Strategy for AI

| Marketing Strategy | 6 Min Read

Much like Bing did with ChatGPT, Google is also building AI into their search results through their Search Generative Experience (SGE), which means the way people search and the way they get answers will change in a big way. So, how do you prepare your search strategy for AI? The answer is to build an Answers Engine Optimization (AEO) strategy.

Optimizing Your Real Estate SEO Strategy for Zero Click Searches

| Marketing Strategy | 3 Min Read

Google says that 49% of all searches are now zero click searches. But what are zero click searches exactly, and why should you, as a real estate agent, even care about it?