Tag: advertising
Building a Marketing Discoverability Strategy
| Marketing Strategy | 5 Min Read
Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.
Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.
Real Estate Digital Marketing Trends That Are Dated in 2024
| Marketing Strategy | 6 Min Read
Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2024, here are some marketing strategies you should consider leaving behind.
Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in 2024, here are some marketing strategies you should consider leaving behind.
Using Familiarity in Your Marketing Strategy to Get More Business
| Inbound Marketing | 5 Min Read
People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.
People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.
The Strategy of Effective Digital Touchpoints
| Inbound Marketing | 6 Min Read
There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there are a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.
There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there are a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.
Building a Well-Rounded Search Strategy Using Both Organic and Paid Sources
| Lead Generation | 7 Min Read
If your website can’t be found online, there really isn’t much point in having one in the first place. And that’s where your search strategy comes in. Your search strategy is the most effective way to make sure you get your website in front of your target audience.
If your website can’t be found online, there really isn’t much point in having one in the first place. And that’s where your search strategy comes in. Your search strategy is the most effective way to make sure you get your website in front of your target audience.
Using Personalized Marketing to Get Better Engagement (and Leads)
| Marketing Strategy | 5 Min Read
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.
In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.
How to Launch a Successful Real Estate Marketing Campaign
| Marketing Strategy | 5 Min Read
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
As part of your marketing strategy, you’re probably doing a lot of things to generate leads, get new business, and make more people know about you and what you do, but launching a marketing campaign is outside of that. So, what’s the difference?
How QR Codes Became Relevant in Real Estate Marketing
| Marketing Strategy | 3 Min Read
5 years ago, marketers didn’t know how to use QR codes effectively, and people didn’t know what to do with them when they saw them. But now, QR codes, and their usefulness, has changed in big way. Nowadays, there are a lot of good reasons to build QR codes into your real estate marketing strategy.
5 years ago, marketers didn’t know how to use QR codes effectively, and people didn’t know what to do with them when they saw them. But now, QR codes, and their usefulness, has changed in big way. Nowadays, there are a lot of good reasons to build QR codes into your real estate marketing strategy.
Real Estate Advertising Challenges You’ll Face in 2022
| Marketing Strategy | 4 Min Read
If you rely heavily on digital advertising, things are probably already getting more difficult for you, and they’ll continue to do so into 2022. And that’s because digital advertising has changed (and is changing) in a big way.
If you rely heavily on digital advertising, things are probably already getting more difficult for you, and they’ll continue to do so into 2022. And that’s because digital advertising has changed (and is changing) in a big way.
Establishing a Pull/Push Marketing Strategy
| Marketing Strategy | 5 Min Read
If you were thinking about buying or selling a house, chances are, the first you’d begin your search is the Internet. And as part of that search, you’d probably be looking for a real estate agent; and incorporating the “pull” and “push” effect into your marketing strategy can help you make that more effective.
If you were thinking about buying or selling a house, chances are, the first you’d begin your search is the Internet. And as part of that search, you’d probably be looking for a real estate agent; and incorporating the “pull” and “push” effect into your marketing strategy can help you make that more effective.
Why Your Digital Advertising Strategy Might Not Get You Real Estate Leads
| Lead Generation | 4 Min Read
Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.
Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.