Artifakt Digital, Inc.

To have a successful marketing strategy, you have to have a strong website strategy. The two go hand-in-hand. But since your marketing plan is never finished, eventually, your website is going to need to rebuilt, so how do you know when it’s the right time to rebuild it?

While the overall goal of everyone’s real estate marketing strategy is to “get leads”, by focusing on the basics of building an organic, inbound marketing strategy, you’ll be setting yourself up to get better quality leads, that are more in line with who you ideally want to work with.

If you’re putting in all the work that a successful content strategy requires, there’s nothing worse than nobody reading the content you’re writing, especially if it’s because they can’t find it or don’t know it exists in the first place – and while there are a lot of factors that can contribute to your content getting visibility online, one of them is planning an effective internal linking strategy.

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

Building a great website is only 50% of a successful digital strategy. The other 50% is your marketing strategy, or rather: how you’re going to get your website in front of the right people, at the right time, for the right reasons. And to see success, the two definitely have to go hand-in-hand.

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

A lot of marketing campaigns tend to focus on attracting new people, which makes sense – to be successful, you continually need new people to discover you, your brand, and your business. But building a marketing strategy that focuses solely on attracting new people comes at a cost: disregarding the people that have already visited your website and already know about you.

Your content lifecycle plan is the combined, thought-out plan that allows you to build and maintain your overall content lifecycle, and having one in place goes hand-in-hand with a successful digital strategy.

It’s easy to focus on talking about yourself, and there’s no doubt that it works and people do respond to it. But another (more increasingly popular) approach to take is to focus on the solution you’re providing, rather than you and the transactions you’ve done.

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

More and more people seem to be getting the answers they’re looking for online directly in AI generated search results (like ChatGPT, Perplexity, and Google AI Overviews), which is reportedly resulting in less people clicking through to websites to get the answers they need. So, if you rely on organic traffic as part of your real estate digital marketing strategy, that might be cause for concern – but doesn’t need to be, depending on how you approach your content strategy.

To have a strong digital marketing strategy in place, you must also have a strong content strategy in place. The two go hand-in-hand, and you just won’t see as much success in your overall marketing efforts if you don’t have a really solid content strategy to back it up, but you also need to make sure that a substantial portion of the content you’re producing is evergreen.

One of the most effective marketing strategies is to focus on a more specific, targeted niche in mind, which allows you to appear more specialized and more focused – and a great way to do that is by building a long-tail real estate marketing strategy. Doing so allows you to build a marketing strategy that’s a lot more specific, but also allows you to attract the right types of leads, that are often ready to convert sooner.

Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.