While the overall goal of everyone’s real estate marketing strategy is to “get leads”, by focusing on the basics of building an organic, inbound marketing strategy, you’ll be setting yourself up to get better quality leads, that are more in line with who you ideally want to work with.

If you’re putting in all the work that a successful content strategy requires, there’s nothing worse than nobody reading the content you’re writing, especially if it’s because they can’t find it or don’t know it exists in the first place – and while there are a lot of factors that can contribute to your content getting visibility online, one of them is planning an effective internal linking strategy.

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.