WHY SHOULD THAT MATTER TO YOU?
It means we already know most of the requirements for a real estate-related digital strategy project before we even talk about it with you or learn about your business. Have specific real estate board requirements? We already know what they are. Want to make sure your properties look their absolute best to a potential buyer? We already know how to do it.
With years of experience working with hundreds of real estate agents and brokerage owners, there aren’t too many situations or requirements that we haven’t already been up against or found a solution for.
AND THE FACT IS, WE KNOW IT WORKS. WE’VE HELPED HUNDREDS OF CLIENTS, FROM ALL OVER NORTH AMERICA, GO FROM ZERO-EXPOSURE TO MAXIMUM COVERAGE ALL OVER THE INTERNET.
Whether you’re looking for something specific, or you’re looking for a full digital strategy project, or you don’t know what you’re looking for, we can help.
HERE ARE SOME OF THE SERVICES WE’VE PROVIDED TO REAL ESTATE AGENTS AND TEAMS OVER THE YEARS:
WEBSITE AUDITINGWe’ll analyze your existing website, point out potential problems points and reasons for non-conversions, and put together a detailed plan as to what should be fixed or updated.
BRANDINGIf you have existing branding that you’re using, that’s fine, but we may want to take a look at it to see if it fits with your specific target audience and your objectives. If we need to redo it, or even if you don’t have any branding in place, we’ll put together a plan to brand your business so it looks and feels its best.
CONTENT STRATEGYAfter learning more about the target audience and the objectives of the project, we’ll put together an overall content strategy plan for you, which includes what pages you have on the website and what each of those pages should do. When it comes to actually writing the content, our team will write all of the content for you so you don’t have to. In fact, we don’t want you to. Once your project is launched, we also offer a Monthly Blog and Content Update Service package to keep everything going strong. You can learn more about that monthly service right here.
WEBSITE DESIGNWe’ll put together a completely original design that is reflective of your brand, your business, and your target audience. Everything we do is custom. No pre-built templates or re-used designs. Ever.
WEBSITE DEVELOPMENTWe’ll develop your website in WordPress, the biggest and most user-friendly CMS on the planet. But it doesn’t end there. We heavily customize WordPress so it’s easy for you to add and change content all on your own. Our goal is that we want you to be able to change 95-98% of the website content on your own without touching any code at all.
SEO AND KEYWORD STRATEGYWe always believe in an ethical approach to SEO. We’ll define all of the page titles, meta-descriptions, URLs, redirects, and other important SEO aspects of the website to ensure we’re driving people to the right page based on what they search. Don’t know what SEO means? Don’t know what we’re doing? We’ll do it anyways, and we’ll make sure every detail is taken care of, no matter how small it may seem. Once your project is launched, we also offer a Monthly SEO Service package to keep everything going strong. You can learn more about that monthly service right here.
ADVERTISINGWe’ll need to drive right people, to the right pages, at the right time Whether you want to use Google AdWords, Facebook Ads, or retargeting, or you don’t even know what to use, we have an Ads and Analytics Strategist on hand that can put together a plan for you. Once your project is launched, we also offer a Monthly Digital Advertising Service package to keep everything going strong. You can learn more about that monthly service right here.
GRAPHIC DESIGN STRATEGYNeed postcards, for sale signs, a seller’s guide, a listing presentation, or something else? Chances are we’ve done it before. We’ll listen to what you need, and strategize to deliver and end-product that works.
IDX INTEGRATIONTypically, we use a third-party provider to handle all of the listings feeds. We’ll tie into their search fields and write some CSS to make a bit more customized, and we’ll create some pages that show a pre-defined listing search, like for a specific neighbourhood say, but we’ll still want to build a place for you to upload your own listings manually. Why? While the MLS feeds provide the data, generally speaking, we’ve found that listings added via the automatic feed don’t look so hot, and we want your listings to look their absolute best. Uploading them manually gives us and you a lot more control over how they look, and it’s also a lot better for search engines; and we’ll show you exactly how to do it.
THE BEST PART IS, WE DON’T LEAVE ANYTHING UP TO YOU.
We don’t expect you to tell us what pages you want, what functionality you need, or what you want the website to look like.
After analyzing your target audience and defining the objectives of the project, we’ll put a plan in place for you. That means, for the most part, we only need you to provide a bit of information, look at our work, and provide us with feedback. We don’t want you to worry about what pages you need or spend days writing the content for the pages. We take care of everything for you so you can concentrate on your business and your clients.
Think you already know what you want? We want to hear about it, but we also want to make sure we don’t do exactly what you say. That may sound strange, but that’s really in your best interest. We still want to know what you’re looking for, but we want to ensure that we play a key role in providing the overall content strategy, design strategy, and development standards to ensure you get the best possible product. We’ll listen to what you want, and gives you ideas and suggestions as to what we should do. In the end, we believe that we’re not creating a digital strategy for you, or for us; we’re creating a digital strategy for your target audience.
We want to build you a website that converts, and for that to happen, we need to have a lot of control over what the end product and overall experience looks like, functions like, and feels like.
IN THE END, WE WANT YOU TO LEAVE ALL OF THE HEAVY LIFTING AND PLANNING TO US.
SOUND INTERESTING? WE SHOULD TALK.
Just click here to tell us more about your project, your business, and what you’re looking for, and someone from our sales team will get right back to you.