The more traffic you get to their website, the more leads you’ll get, right? Ultimately, it isn’t that straightforward. When it comes to getting traffic to your website, quality is always more important than quantity. A relevant traffic strategy is where you create a plan to bring in the right traffic, at the right time, for the right reasons – and it’s a much better way to create a traffic plan that brings in more leads.

While there’s a lot of places online someone can look for you online, there’s an increasing chance they’re going to be looking for you, or for someone like you, in LLM results (like ChatGPT, Google Overviews, Perplexity, etc) – and your online presence strategy helps you get found in both.

Associative marketing is where you work towards making your brand and your business more appealing and relatable to your target audience by linking it a specific feeling, situation, or demographic. And, when done correctly, it can help you continually bring in the better, higher quality leads that fall within the types of people you want to work with.