Building a Real Estate Marketing Stickiness Strategy

| Marketing Strategy | 5 Min Read

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

How to Connect, Reach, and Engage Your Target Audience Online

| Inbound Marketing | 6 Min Read

Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.

What To Do If You Have a Real Estate Lead Generation Problem

| Lead Generation | 9 Min Read

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

Building a Real Estate Smarketing (Sales + Marketing) Strategy

| Inbound Marketing | 5 Min Read

Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.

Understanding Your Competition as a Real Estate Agent

| Marketing Strategy | 4 Min Read

Many different agents working in many different markets are all working towards the same goal of selling and buying properties and winning new business. But are they really competing for the exact same business each time?

Understanding Your Lifecycle Marketing Strategy

| Marketing Strategy | 5 Min Read

Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

Why You Should Drop Your Real Estate Marketing Funnel (And What to Do Instead)

| Inbound Marketing | 5 Min Read

Marketing funnels have been around for decades and are a trusted source for many marketers. They’re a good way to get someone to take the action that you want them to. But they also don’t work as well as they did in the past. 

Using Personalized Marketing to Get Better Engagement (and Leads)

| Marketing Strategy | 5 Min Read

In real estate marketing, it really pays off to make people feel like they’re heard and understood; and doing so effectively can help you get much better results from your marketing efforts, and eventually, turn your contacts into contracts.

How the Quality of Your CRM Affects the Quality of Your Real Estate Business

| Marketing Strategy | 5 Min Read

As a real estate agent, you must have a CRM in place to be successful. Without it, you won’t know a lot of really important information about your business or be able to put a strong marketing strategy in place.

Why Proving Your Digital Competence Will Win You Your Next Client

| Lead Generation | 2 Min Read

To be successful as a modern real estate agent, you need to be able to show that you really understand the details of marketing a home in today’s digital landscape; you need to be able to prove your digital competence.

How Building a Website Traffic Strategy Focused on Quality Gets Better Leads

| Lead Generation | 4 Min Read

If you don’t have any website traffic, then there isn’t much point to having a website at all; but more importantly: if you don’t have quality traffic coming to your website, then there isn’t much point to having a website at all.

5 Instant Ways to Improve Your Real Estate Lead Pages

| Lead Generation | 3 Min Read

As part of your overall digital strategy, a big part of what you should be doing is trying to drive users to a lead page to convert; and there are a lot of ways to get them there.

Why Your Digital Advertising Strategy Might Not Get You Real Estate Leads

| Lead Generation | 4 Min Read

Obviously as an agent, you’re looking for leads. Without them, you wouldn’t have clients (or much of a business). To get leads, a lot of agents will turn to digital advertising, but often, they don’t get the results that they hoped for. Here’s how to not make the same mistakes.

Why Investing In Your Digital Strategy is the Best Investment You Can Make Right Now

| Marketing Strategy | 4 Min Read

As an agent, you’re probably hesitant to invest in anything, let alone a major expense like a full, custom, professional digital strategy; but it’s the best investment you can make right now.

The 4 Key Types Of Real Estate Website Traffic (And Why They Matter)

| Marketing Strategy | 5 Min Read

Your website traffic is the foundation for everything your site is designed to do. It’s getting leads in through the door so they can be marketed to, nurtured, converted, and closed. But there’s different types of traffic, so what should you focus on?