This blog series is written by Sarah Lucier, our Advertising Intern from St. Clair College.

A Quick Guide to Development

A good question to ask and definitely one to consider, is the website working? There are a few ways to decide this, but it revolves around the same thing, are you meeting all of your goals and objectives?

Here are some tips on how to make your website more effective from a development perspective:

  • Strategy – Always understand your target market, goals, conversions, etc. before you start developing. You need a strong strategy in order to make a strong site.
  • Create your website so that it can be easily changed and updated. At Artifakt, we show you how to update your site yourself and make any changes you would like.
  • Responsiveness – Make sure the website is responsive and able to be viewed on every device or else people aren’t going to use it.
  • In terms of content, focus on the agent’s talents and how they sell houses opposed to just posting listings.

In order to know it you’re doing well, you need to do 4 things; plan, execute, review and change. Plan out your website, make it live, record data on how its doing, analyze and finally change things around if you need to. This is how to determine if your website is successful.

Let’s Get Started

If you keep growing, becoming more personalized to clients, expanding services that make our customers lives easier, you will be successful and you will fully utilize the potential of your online presence. At Artifakt, we can do all of this for you. Let’s start a project together.

- Sarah Lucier, Advertising Intern

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