Top quality real estate agents are always looking for ways to reinforce their image, promote their brand, get new leads, and drive their business forward. In today’s digital marketing world, content marketing is of particular value.
Writing blogs and producing regular social media content might be enough to keep you relevant, but it’s not necessarily exciting in terms of what else is available online. Today’s successful realtor needs a complete content strategy that includes a variety of products including blogs, graphics, videos, and more.
One of the best ways for real estate agents to get the word out is with a webinar. These tools are perfect for real estate agents because it showcases their natural charisma while also providing an opportunity to get your message across in a fun and dynamic way.
Here are a few other benefits of hosting your own webinar:
Webinars Built Trust
When helping a client make the largest purchase of their lives, real estate agents deal primarily in trust. Their clients must explicitly trust their judgement, negotiation skills, and feel secure that their agent is always acting in their best interest. Sometimes, these ideas are hard to translate over ad copy and web design, so a webinar is the perfect time to let your personality show and create a trusting relationship with potential clients.
They Can be Used for Networking
Not only will prospective and current clients check in on your webinar, but you might have some other agents or competition reach out as well. This is a good thing, a variety of webinar attendees can make sure the conversation is varied, informational, and thorough. It can also act as a platform for networking, which is always welcome.
Webinars are Inexpensive
There aren’t many marketing techniques that are completely free. But with a webinar, you have a ton of options. There are numerous webinar platforms that can be used to host and promote the event or you could host the event on YouTube for free.
Every platform has its own pros and cons, so we definitely recommend trying some out and experimenting until you find one that works the way you want it.
They are Valuable
Today’s version of content marketing works on the principle of having one piece of pillar content that is connected to smaller bits of micro-content. For example, your webinar topic can be the pillar content, and you can use bits and pieces of it to create a blog series, e-book, social media posts, and more. The webinar content can often be repurposed over and over.
They’re a Great Way to Generate Leads
Qualified leads are one of the most important things you will get out of your webinar. When people sign up, they often provide contact info, which means you have a way of connecting with them once the webinar is over. It’s critical to follow up with attendees after the webinar when everything is fresh in their minds. Offering the option to book a one-on-one call with the presenter after the webinar is over is also a fantastic way to get more people in the door.
Record the Webinar for More Valuable Content
People love getting presentation notes after the presentation. So why not take it a step further and offer the complete webinar? Most platforms will archive the webinar or record it so that you can refer to it afterward or even send out the entire presentation for attendees to review at their own leisure.
They are Interactive, and Will Offer Incredible Insights
Most webinar platforms have a little sidebar for chatting. This is where attendees will ask questions that the host will address during the event. The interactive nature of a webinar means you are getting extra insight into the needs of your target audience. For example, if numerous webinar attendees are asking about condo buying, it’s something you should cover on other social channels and perhaps include in other marketing materials.
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